In-depth quantitative and qualitative media
analysis can answer questions, including:
• Which issues are gaining increased discussion
– and which are declining in discussion
• What is the trend for specifi c issues of interest
or concern
• Which messages have been successfully communicated
and which have not
• Does media reporting and commentary by infl uential
sources align with your brand and positioning, or is it
undermining your brand and profi le
• What are the trends in volume of coverage, favourability,
among leading media and on key issues month by month,
quarter on quarter or half yearly.