Theselectionofeitherapullorapushpri

Theselectionofeitherapullorapushpricepromotionhasmainlybeeninvestigatedincontextswheremanufacturersofferdealstoconsumersatthetimeofpurchaseoroffertradedealstoretailers.Thispaperextendsthisframeworktowheremanufacturerscanoffereithertradedealsorrebate-likepromotionstoconsumerssuchason-packcouponsthatstimulatethefirstandsecondpurchasesoracombinationofthetwopromotionvehicles.Itisdemonstratedthatthedecisiontoimplementeitherofthethreepromotionoptionscriticallydepends,amongotherfactors,onthepercentageoffirst-timebuyerswhoredeemtheircouponsatthesecondpurchase.Particularly,anecessaryconditiontosimultaneouslyofferbothatradedealandcouponsistohaveapositivecouponredemptionrate.Whenpossible,manufacturerspreferon-packcouponsovertradedealstotakeadvantageofslippageandtofurtherincreasetheoveralldemandviacoupon-inducedrepeatpurchase.Manufacturersaremorelikelytotakethelion’sshareofchannelprofits.

ผลลัพธ์ (ไทย) 1:

Theselectionofeitherapullorapushpricepromotionhasmainlybeeninvestigatedincontextswheremanufacturersofferdealstoconsumersatthetimeofpurchaseoroffertradedealstoretailers.Thispaperextendsthisframeworktowheremanufacturerscanoffereithertradedealsorrebate-likepromotionstoconsumerssuchason-packcouponsthatstimulatethefirstandsecondpurchasesoracombinationofthetwopromotionvehicles.Itisdemonstratedthatthedecisiontoimplementeitherofthethreepromotionoptionscriticallydepends,amongotherfactors,onthepercentageoffirst-timebuyerswhoredeemtheircouponsatthesecondpurchase. โดยเฉพาะ anecessaryconditiontosimultaneouslyofferbothatradedealandcouponsistohaveapositivecouponredemptionrate Whenpossible, manufacturerspreferon-packcouponsovertradedealstotakeadvantageofslippageandtofurtherincreasetheoveralldemandviacoupon-inducedrepeatpurchase Manufacturersaremorelikelytotakethelion'sshareofchannelprofits

ผลลัพธ์ (ไทย) 3:

theselectionofeitherapullorapushpricepromotionhasmainlybeeninvestigatedincontextswheremanufacturersofferdealstoconsumersatthetimeofpurchaseoroffertradedealstoretailers.thispaperextendsthisframeworktowheremanufacturerscanoffereithertradedealsorrebate-likepromotionstoconsumerssuchason-packcouponsthatstimulatethefirstandsecondpurchasesoracombinationofthetwopromotionvehicles .itisdemonstratedthatthedecisiontoimplementeitherofthethreepromotionoptionscriticallydepends amongotherfactors onthepercentageoffirst , , timebuyerswhoredeemtheircouponsatthesecondpurchase anecessaryconditiontosimultaneouslyofferbothatradedealandcouponsistohaveapositivecouponredemptionrate.whenpossible . โดยเฉพาะอย่างยิ่ง ,manufacturerspreferon packcouponsovertradedealstotakeadvantageofslippageandtofurtherincreasetheoveralldemandviacoupon inducedrepeatpurchase . manufacturersaremorelikelytotakethelion'sshareofchannelprofits .