Industry implications include the challenge of managing
the rapidly growing information exchange between
businesses and customers, and the increasing price and
value transparency demanded by buyers. Consumer goods
and retail companies will see their businesses affected as
technology startups drive innovation and set new standards,
for example in retail processes. Image building will need to be
far more credible due to the heightened level of transparency
and “open data culture.” At the same time, there will be
opportunities to adopt new technologies for efficiency gains.