Click Fraud or Invalid Clicks?
The phrase invalid clicks is similar to click fraud, however in addition to clicks that is intentionally fraudulent, invalid clicks also includes accidental clicks and other mechanically generated traffic that are not the result of genuine user clicks. Invalid clicks can be a costly for advertisers. Large advertising networks typically analyze and validate clicks on behalf of the advertiser. When invalid clicks are detected they are flagged and automatically filtered from reports and payments. In some cases, refunds may be issued.