brand can be one of ( 1 ) intangible assets or the thing that you cannot touch and is difficult to give some ( 2 ) value such as prices . A company usually has a ( 3 ) patent to be the evidence that it has a right to sell a product . For some brands , ( 4 ) generic products , which are generally named according to the type of products such drug still need a good way of marketing to increase the sell figure . However , some problems , such as the increase of higher- rate taxes ie . ( 5 ) trade barriers , are what a brand typically face . Also it affects the ( 6 ) margin of the product or the price between the cost and the profit of a product . ( 7 ) To deliver great