· Emerging trends in the clothing and apparel markets; companies operating in the global arena are expanding their business activities
· Globalization has spurred greater simultaneity in fashion trends around the world; trends spread like wildfire around the world as well as in Malaysia
· Establishing of store at Bukit Bintang which is the most vibrant area of capital city, Kuala Lumpur
· Innovations in information technology have increased the speed with which information travels throughout the world
· Economy growth and civilization development are contributing to the high demands of consumer market.
· Low-price clothing and apparel are welcomed in Japan, presenting a huge business opportunity