Dynamic Media - Health care organizations (HCOs) use a wide variety of approaches and tools to promote patient education and health literacy. While the old standby for disseminating information was and sometimes still is the paper-based flyer some HCOs are recognizing that today’s consumers are more attracted to a dynamic rather than static medium. In addition, the cost of designing and of printing pamphlets and flyers becomes prohibitive when one considers the rapidity of change of information. That is, the brochure may be outdated almost as soon as it is printed.