Price
For Pricing of Proton Saga company is using two main strategies of Penetration Pricing and selling price of Proton Saga ranges from USD$ 10,800 to RM 42,998 depending upon the dealers and also the features ordered by the customers in different ranges of B-line, M-line and N-line products which are based on different fuel consumption ranges. This is a cheaper price in US automotive market where different automotive industries like Toyota, Honda and Mercedes Benz are selling their cars at prices more than RM 150,000 but they are focusing prestige pricing but if we compare to Perodua automotive industry and its product of Myvi model 2008 the prices are about same to saga but people are still more preferring Perodua car than Proton’s because Proton have just started its Re-branding and still need much more to improve its quality and brand name to create willingness of its consumers to buy its cars.