During the focus group discussions, electric vehicles were introduced to the participants for consideration. First a
short presentation was made to the groups to explain (and discuss) the basic capabilities of the latest
commercially available EVs including the Nissan Leaf (BEV) and Vauxhall Ampera (REEV). The use of ‘hardlinking’
technology (e.g. QR Code) to deliver additional information to that provided on the printed label was
also demonstrated.8 The objective was to explore the potential benefits of using the ‘web’ as an additional
resource – either to provide detailed ‘flat’ glossary type information for new technologies such as plug-in electric
vehicles, or online calculators with which to personalise fuel cost and related information