3. Methods
This paper is based on a survey questionnaire study conducted during February 2013, addressed online to 75
organizations acting in Romania, that are considering themselves belonging to the green industry (Portal,
2013). The questions have been addressed to the organizations’ top management.
This paper is related with two Likert scale questions analyse:
• To what extend is considering that the sustainable drivers supported organization’s changes to green by
investments in order to respect the UE environment requirements and the environment protection standards?
• What is the opinion regarding the implications of organizations’ investments in going green?
A number of 72 answers have been valid (96%) and is forming the sample.
Being a qualitative research, the sample has been formed by combining the purposeful sampling (belonging
to the green industry) with the convenience sampling (availability and ease of the contacts) (Koerber,
McMichael, 2008) and the process is not a random one. The answers have been statistically processed and the
main findings are presented bellow.
The sample organizations’ distribution by size is about balanced (54.2% large companies and 45.8% SMEs),
as the main criterion used for the large companies is the number of employees being over 250. As According to
the NUTS II level Romania is divided into eight development regions. All regions are represented in the sample
with a distribution between 5.6% - 22.2%.
The organizations’ answers distribution by industry is presented in the table 1.