Purchasing power depends
on the World’s economic conditions.
According to past few years, unemployment rate is very high in many countries which cause to decrease the sale of Apple products. Another reason was increase in oi
l prices which causes inflation in world’s economy.
As a result of these economic factors, purchasing power of people reduced which negatively affected the sale of Apple
products due to its higher price. But now world’s economic condition
s are getting better and company has purchased itself foreign currencies, so Apple revenue has increased in the global market