equipment can schedule an appointment with a shop- ping assistant, who helps ensure that the customer selects the right equipment for his or her needs. Apple has apparently struck a chord with customers because its staff conducts more than 50,000 training sessions per week 9: Apple has become the new gathering place said Steven Addis, chief executive of Addis Creson, a brand strategy and design firm in Berkeley. "You can't help but get caught up with it when you first walk in As so eloquently stated in a USA Today article, "Apple's arsenal of attention getting tools holds lessons for any company: design cool, innovative products. Have