Cho, et.al. (2008) understand the relationship between e-commerce and logistics is: the contradictions of the logistics itself to develop e-commerce‟s development and e-commerce is precisely to provide a means to resolve this contradiction; in turn, e-commerce contradiction solution also need logistics to provide a mean for, a new economic model requires new logistics model. Amazon China with the help of experience from U.S. business has a strong logistics experience. Because Amazon has a logistic's department of their own, the departments focus on delivering goods to customers by Amazon‟s own employees and then get a direct feedback from the customers. So improve the benefits of branding are much important in China than using outsourcing companies that can strengthen the confidence from clients. Customers are the god of business. With the help of feedback from a customer, Amazon can understand customer‟s needs quickly, and then satisfy customer‟s needs quickly than competitors. When the branding benefit set up, more and more customers choose Amazon as the first option, help to improve Amazon‟s business.