Incentive travel as a motivational tool is now in widespread use and its role is
expected to increase in importance in the future. As a fast growing country and important
member of the European Union, Poland has the potential to become an important player in this
fi eld. Likewise, when considering the signifi cance of South Asia, we can admit exactly the same
about India. The purpose of this research paper is to focus on incentive travel as a new part of
the meetings industry in which Poland and India have started to operate. Using answers from
incentive planners, and interpreting the results of conference calls and interviews, this paper will
present the pros and cons of Poland and India as an incentive destination, taking into account
characteristics of outbound and inbound incentive markets.