The present thesis was designed as a theoretical study focusing on the examination of structured hypotheses relating the variable of culture with that of Exploratory and Risk Taking Behavior. A quantitative approach based on a survey was, therefore, adopted. Survey research provides a means for quantifying relevant constructs and for conducting an exhaustive examination of relationships (Craig and Douglas, 2000). The development of an instrument for cross-cultural research poses challenges in terms of equivalence, validity and reliability. These issues are discussed in Chapter 4 Research Methodology. Given the nature of the study, validated measures from the literature were used to assess relevant constructs.