Premiums, Coupons, Rebates, Samples
Coupons attract new customers but focus on price rather than brand loyalty.
Rebates increase purchase rates, promote multiple purchases, and reward product users.
Three of every four consumers who receive a sample will try it.
Games, Contests, and Sweepstakes
Introduction of new products.
Subject to legal restrictions.
Specialty Advertising
Gift of useful merchandise carrying the name, logo, or slogan of an organization