Perceived quality service model. Gronroos’ (1990) Perceived Quality Service Model is a helpful tool to understand factors that affect customer perceived quality in a company’s service. The expected quality is directly influenced by the methods of marketing total tourism experience within an enterprise, the image created for a tourism product, the influence of the “word-of-mouth” advertisement and the customer requirements and needs. Key questions for establishing an image are: what kind of services have been provided? How these services were delivered to guests? If the experienced quality is equal to the expected one, then total perceived quality has been managed holistically in the most successful way.