After 172 years of business, P&G remains a global leader in its industry. P&G operates in more than 180 countries and serves about 4.6 billion of the 7 billion people on the planet with its products. In 2012, its gross revenue totaled more than $83 billion with nearly $13 billion in net income. The beauty segment includes the iconic Cover Girl, Max Factor, and Olay brands as well as DDF and SK-II-two complete skincare systems and a Dolce & Gabbana line of makeup. This segment generated $20.3 billion in revenue in 2012, placing P&G a close second behind L'Oreal with a market share of 37.8 percent. P&G's success is the result of the company's commitment to its core values and purpose. P&G's purpose is to "provide branded products and services of superior quality and value that improves the lives of the world's consumers, now and for generations to come. In 2013, former CEO A.G. Lafley returned to lead P&G at the request of the board of directors. A change to the firm's organizational structure was expected. More specifically, an initial expectation was that the firm's two Global Business Units (Beauty & Grooming and Hosehold Care) would be restructured into four sectors.