B.
Treat customer relationship management as the
fundamental task of the e-commerce businesses .
Although solve internal problems is also an aspect of
CRM applications, and may bring an immediate short-term
effectiveness, this is definitely not the purpose of the CRM
system deployment. In e-commerce context, customer
relationship management should truly become the
fundamental task of the enterprise, it should be for end
consumers, suppliers or partners, customers, and business
strategy of the entire supply chain and value chain will focus
on the customer center. Therefore, the deployment of CRM
solutions should first proceed from the customer point of
view, rather than simply focus on solving the internal
problems of the enterprise. The combination of e-commerce
and CRM technology can help achieve the traditional Web
and telecommunications technology to the changing
environment in an integrated enterprise technology, this new
environment is delivered to customers total solutions, rather
than just information (usually referred to as eCRM)
[4]
. Grasp
the real needs of the customer, and to improve the
relationship between enterprises and customers, cultivate
customer loyalty core content is a necessary prerequisite for
the efficient operation of the pursuit of the goal of good
corporate customer relationship management, e-commerce
enterprise systems.