Sample Answer: My greatest accomplishment was when I grew the IBM business on my agency’s behalf by 25% in one year. Most clients were cutting back on producing events as a way to warm leads for their sales force. With my creative team, I came up with a way to offer the same high-touch experience via webinars. Each webinar was accessible 24 hours a day and led by IBM thought leaders. In
the end, I reduced event production costs by 40% and with those savings, IBM invested in more webinars worldwide. I won my agency’s award and was soon promoted.