Post purchase a consumer is generally satisfied due to the distinct taste and the image the brand carries with it. A huge media presence of the brand always helps the consumer derive maximum satisfaction post purchase.
Such a purchase decision of the buyer largely depends upon 3 major factors:
· Cultural; how the culture and background of the buyer responds to such a purchase.
· Social; such factors arise from the society and how the people around the buyer would react after such a purchase is made.
· Personal; these factors depend entirely upon the individual and how such a purchase would satisfy the person himself.