Online and Mobile Travel consumers want: • mobility, • flexibility • easy real-time access to information Consumers expect seamless connectivity allowing them to access the content they want when they want it across all platforms, and also increasingly expecting seamless transitions between different platforms. The introduction of smartphones represents one of the most significant technological developments in recent years, and it is having a major impact on the travel industry. Source: Euromonitor International, PWC, IHRA The travel consumer is leading the way in driving technological change.
An increasing of online traveller affect to hotel industry. Thus, online hotel booking has been developed to fulfil digital customer. According to Schieber (2014) digital customer expect that online hotel booking include mobility, flexibility, easy real-time access to information.