Business philosophy
Having built its reputation as a maker of high-quality cakes and kueh, Bengawan Solo has sought to maintain its market position by following Tjendri-Liew’s business philosophy of maintaining rigorous standards in production and using premium ingredients. When customer feedback reported a slight dip in the quality of its products following a major expansion of outlets in the 1990s, Tjendri-Liew personally investigated the manufacturing and operational processes and instituted a standards system. She continues to gather customer feedback from outlets and conduct daily inspection rounds at the company’s factories.