The paper packaging industry grew rapidly in the 1980s and early 1990s as consumer goods
companies sought to make a greater impact with their promotional materials or moved their
promotional budget from print media and broadcast forms to the package itself at the point of
purchase. In addition, the explosive growth of software packaging, which featured expensively
printed large "boxes," provided additional customer market segments that were often willing to
spend freely to make a quick impact in a crowded marketplace. Bayonne had grown from just over
$10 million in sales in 1982 to $32 million in 2001. The company then faced new challenges with the
bursting of the dot-com bubble and the subsequent migration of software sales and distribution from
CDs to the Internet. Bayonne survived by diversifying into new markets where the company could
apply its great strength in innovative and difficult package design and the ability to fold and glue the
complex blanks.