Wendy’s International adopted Clarabridge software to analyze nearly 500 000 messages it collects each year from its
Web-based feedback forum, call center notes, e-mail messages,receipt-based surveys, and social media. The chain’s customer
satisfaction team had previously used spreadsheets and keyword searches to review customer comments, a very slow, manual
approach. Wendy’s management was looking for a better tool to speed analysis, detect emerging issues, and pinpoint troubled
areas of the business at the store, regional, or corporate level