a recognized authority on this concept, clearly states that, in order to link fully both management and staff within the TQM process, five absolute of quality must be set up:
(1) Quality means conformance with standards not pursuit of elegance.
(2) There can be no such thing as a "quality problem".
(3) Economics and quality are an unreal match, because it is always cheaper to do it right — first time!
(4) Performance measurement, therefore, is solely the cost of achieving quality.
(5) Performance standards equals zero problems.