Marilyn was also in the process of introducing "mild-mannered" truffles. Mild-mannered truffles were simply the same fine German chocolate that Marilyn started with to produce all of her chocolates, but without the spice. Marilyn had chosen silver as the wrapper color for the mild-mannered truffles. While she took kidding from friends about how this did not with the company's motto Sissies Stay Away hich was integrated into the company's logo and printed on the back of company t-shirts and hats, she had decided that even the sissies deserved excellent chocolate.
Further, she thought that having the mild-mannered chocolate might allow her to get her product placed in retail locations that had previously rejected her chocolates as being too spicy. Marilyn was the first to admit that her chocolates packed a pretty good kick that not everybody found to their liking. She had developed the hot and spicy chocolates based primarily on her own tastes and the input of friends and ac quaintances. She had observed many peoples' reactions upon trying her hot and spicy chocolates at trade shows and at new retail locations, and while many people liked her chocolates, the majority found at least some of the varieties to be too hot. In general, men tended to like the hotter truffles much more than women did. Marilyn knew her observa- tions were consistent with what information was available fiery foods industry only approximately 15 percent of American consumers were currently eating hot and spicy foods and men were much more inclined to eat hot and spicy foods than were women. In addition to introducing "mild-mannered" chocolates, Marilyn was also thinking about in troducing a chocolate with a calcium supplement aimed at woman concerned about their calcium intake. All of cowgirl Chocolates' chocolate products were sourced from Seattle Chocolates, a Seattle-based company that specialized in producing European-style chocolate confections wrapped in an elegant package fit for gift giving. Seattle Chocolates obtained all of its raw chocolate from world-renowned chocolate producer Schokinag of Germany. Seattle Choco- lates sold its own retail brand plus provided private label chocolate products for a variety of