For Thailand, the country is now facing many difficulties especially from the ongoing political crisis which
creates a very negative reputation on both insiders and outsiders (Thailand Tourism Organization, n.d.).
This factor also slows the growth of Thailand‟s economics as well along with an impact of the financial
crisis from the United States, the so called Hamburger crisis (Kongprasert, n.d.). The resolution of this
study might be useful for Thai government to imply for the country and this will benefit their citizens in
the future