Social media has made communication easier than ever. People no longer have to pick up the phone or write a letter; they can simply log in to a social media account and immediately connect with others. Over 500 million people use Facebook, and 250 million of them log in each day. This shows how popular social media is a vital form of communication, and businesses can take advantage of this medium for the same communication benefits among their employees.
Simply put, social media marketing is part of doing business in the new millennium. Marketing with Facebook has been hot for quite a while now, but recently more and more companies have been using Twitter for marketing. If your business isn’t already active on social networking sites, now is the time to start. Who knows, you could be missing out on sales opportunities right now.
4. Improve customer service
Another benefit of social media that's easy to overlook is customer service. Even if a business has a dedicated customer service department, telephone number, or email, it's important to handle issues via the method of communication the consumer prefers. The fact that people use social media to ask customer service questions is reason enough for businesses to ensure their ability to help customers through social media. This also goes back to establishing a brand. One of the key concerns of consumers when they shop online is the responsiveness of customer service. People want to be assured that if they have a problem, they can easily find help. By being receptive to customer needs, business owners can increase customer loyalty to a brand.