In this chapter students will be presented with an understanding of what is meant by an “environmental scan.” The effect of external conditions, often not considered or seriously examined by entrepreneurs, is real and can threatening to the new venture. Students will amined by entrepreneurs, is real and can be threatening to now venture. Students will
.gain an appreciation for the uncontrollable variables that surround a new opportunity.
.be able to differentiate between what is important and urgent and those factors that are not so urgent.
.gain an appreciation for systems in society that deliver a standard of living.
.gain an insight into the need for the legal system as a safeguard for quality products and services.
.be able to comprehend the complexity and importance of the competitive system in which entrepreneurs work their product or service and survive.