Enhance customer awareness
The brand is the single most important asset of the Company. Continued investment in marketing and public relations programs will be designed to increase new and existing customer awareness of the Brand. In order to monitor the strength of the brand and its message, the company will conduct market research.
Increase store productivity
The company is committed to growing sales per square foot by increasing consumer traffic, and the percentage of store visitors who make a purchase, through targeted advertising, ongoing sales training and customer-focused initiatives. In addition, in recent years, the Company has opened smaller size stores in the United States which are more comparable to many non-U.S. stores and which have contributed to higher store productivity.