. Discussion and managerial implications
A good number of electronics products contain large volumes of waste and substantial quantities of toxic materials. Industries
under tight regulatory pressure from both governments and environmentally focused NGOs 'reduce', 'recycle', and 'reuse' their
industrial waste. The results from mobile phones case study indicate that 3PL service provider ‘C’ is the first choice for the
case company. An analysis of data provided by 3PL service provider ‘C’ reveals that the logistics firm ‘C’ has been take care
about environmental aspects like proper disposal of end of life and used products. Results indicates that logistics firm ‘C’
have scored high values on almost all quantitative attributes as compared to other logistics service providers. Day by day
environmental issues are gaining more importance in Indian business environment. So, most important managerial
implication of the developed model is that only the firms who are dealing with environmental issues significantly will get
success in competitive business environment. The proposed hybrid model in the present research has find out several
significant attributes for evaluation of logistics firms for conduct of reverse logistics operation with respect to mobile phones
manufacturing companies. This may provide support to management and consultants for making strategic decisions like
selection of logistics firm, selection of new plant site, selection of business partner in competitive business environment. In
the present work 10 relevant attributes has been identified for evaluation and selection of 3PL service provider for reverse
logistics operation for the mobile phone manufacturing industry. The developed model provide flexibility in accommodating
new attributes according to industry needs time to time for sound decision making