The separation of management and ownership freed JE from the responsibilities of daily operational management, which enabled itself to maintain a purely supervisory role. Thus, GC was able to implement new development strategies for managing Taoping attraction, the most effective of which was to mobilise its substantial marketing resources. For instance, GC invited potential house buyers who were looking to purchase properties built by GC in Chengdu to take a one-day trip to Taoping. GC also collaborated with an advertising agency to advertise Taoping attraction on social media, and the advertisement specifically emphasised Taoping's millennium castle and its post- disaster recovery story. Consequently, Taoping attraction became much more famous than before and the number of tourists who visited it increased dramatically.