MISCELLANEOUS PRINT MEDIA
A whole range of other tactics offer several opportunities for the public relations planner. Consider the following tactics. Posters are visual materials, often approximately three by five feet in size, that can be displayed prominently. Companies often use window displays to give visibility to their products or services; nonprofit organizations sometimes use commercial storefront space made available to them, often when there is a temporary vacancy in a store in a mall or on a downtown street.