According to survey results, over 25 percent of Continental’s
Click to Call callers admitted that without the Click to Call option
they would have abandoned the online reservation process and
gone to a competitor’s Web site. Over 92 percent of Click to Call
callers said the service “greatly” or “significantly” enhanced their
online reservation experience. Finally, 78 percent reported that the
service increased the likelihood that they will return to book with
Continental again