The 4I organizational learning model states some premises:
organizational learning is multilevel (individual, group and
organizational), the three levels of organizational learning are linked
by social and psychological processes, and cognition affects action
and vice versa; however, there is little empirical research that offers
support to those premises (Crossan, Maurer and White, 2011). The
paper contributes to fill this gap, providing empirical support on the
way learning processes take place in the design of a new service.