This represents a market
share CAGR of 145%, compared with 2% for Research in
Motion (RIM) over the same 27 month period. Perhaps
more indicative of iPhone success is consumer intention to
buy. While the intent to buy is cyclical (based on expected
new phone releases), a recent September 2009 survey shows
that 36% of people planning to buy a Smartphone in the next
90 days were planning to buy an iPhone, versus 27% for
RIM [4]. Additionally, iPhone appears to be making gains
among business users. Based on a August 2008 survey of
technology professionals, 17% indicated intentions to buy
iPhones, up from 13% in May 2008 [5].