When Amancio Ortega. a former Spanish bath robe maker, opened his first Zara clothing store, his business model was simple: scell high-fash- ion look-alikes to price-conscious Europeans. 44 After succeeding in this, he decided to tackle the outdated clothing industry in which it took six months from a garment's design to consumers being able to purchase it in a store. What Ortega envisioned was"fast fashion getting designs to customers quickly. And that's exactly what Zara has done!