If you don’t want to be market-driven, you don’t
need product management. Some companies
will continue to believe customers don’t know
their problems. Some companies believe they
have a role in furthering the science and building
the “next great thing.” These companies don’t
need product management—they need project
management, someone to manage the budgets
and schedules. But these companies also need
to reexamine their objectives. Don’t expect
short-term revenues if your company is focused
on long-term research—the “R” in Research and
Development. Product management can guide you
in the “D” in R&D—the development of technology
into problem-solving products.