teve Jobs famously declared that the Segway would be “as big a deal as the PC”, until he actually saw one, at which point he recanted and decided that “it sucks”. Since its launch, the self-balancing motorised scooter has had just one other big moment in the spotlight, in 2011, when Jimi Heselden, the British businessman who acquired the US-founded company, rolled off a cliff to the great scrapyard in the sky. Far from changing the world, the Segway has been an underwhelming innovation, limited in its reach, lacking in transformative powers. It evokes images of retirees gently trundling through Florida towards the golf course, or portly security guards trundling towards the coffee machine, or tourists with tired legs trundling around European landmarks. Trundle is not a very sexy word.