1. Define the exact reason for expanding your business into GLOBAL
As obvious as it seems often businesses do not fully define and articulate the reason for expanding abroad. This can prove to be a fatal mistake: it is a fundamentally different undertaking if your reason for expansion is to serve your already existing international customer base better; or stagnating growth in your home market. Be very specific not only where and how you want to expand, but also be clear about the underlying reasoning. This will help you to develop a tailored market entry strategy and helps to set the right expectations to company stake-holders.