Although loss aversion allows us to make predictions about network interaction in uncertain situations of loss or gain, it does not speak to the second dimension that undergirds threat/opportunity: control/limited control. Personal control is a psychological construct ‘‘reflecting an individual’s beliefs, at a given point in time, in his or her ability to effect change, in a desired direction on the environment’’ (Greenberger and Strasser 1986:165). A long line of research, spanning personality, social, clinical, health, and developmental psychology, has shown that control needs are fundamental and can give rise to social action (Fiske and De´pret 1996; Glavin and Schieman 2014).