The objectives of this research project were to study on the demographic factors that affected the purchase behaviours towards Toyota Camry Hybrid cars of consumers in Bangkok, and to explore the lifestyles and motivation that affected the purchase decisions and behaviours towards the cars of consumers in Bangkok. The samples used in this research project were 400 consumers whose ages were 18 years and upward, having driver’s licenses, residing in Bangkok and interested in buying Toyota Camry Hybrid cars. A set of questionnaire was used as the tool for collecting the desired data and information. The statistics used for analyzing the obtained data were frequencies, percentages, means,