For economic reasons, companies design packaging to use just enough, and no more, material than is needed to ensure that goods survive the distribution chain and are delivered to consumers in good condition. In developing countries, up to 50% of food is wasted on the journey from farm to shop. In Western Europe less than 3% goes to waste. However, companies are also faced with the problem that consumers often say that they think packaging is a waste of resources. This is not really surprising because people go shopping for low-calorie lasagne, baked beans or fizzy orange juice and tend not to notice the carton, can or bottle until they have eaten or used the contents and the packaging becomes 'waste'.
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