Based on the cases mentioned above, the acts of trickery and false misrepresentations on the part of
the sellers were profound especially in the use of halal logo, which was alarming. However, it was
difficult for the authorities to take actions due to limited enforcement powers of JAKIM and States
Religious Departments as well as lacked of evidence for prosecution.
It is a clear persecution to the consumers especially to the Muslim consumers wanting a halal food or
product. Thus, an establishment and development of a consumer protection model is critical to safeguard
the rights of consumers essentially the halal products and products as a whole.