Another approach to decision making, sometimes referred to as muddling through, involves making small changes (increments) in the existing situation. Charles Lindblom (1993), its author, distinguishes between completely rational decision making and incrementalizing, which is based on successive limited comparisons. On the one hand, the rational approach to decision making involves determining objectives, considering all possible alternative solutions, exploring all conceivable consequences of the alternative solutions, and finally choosing the optimal alternative solution that will maximize the achievement of the agreed-on goals.