This is a strategic and forward thinking role that will maintain a focus on the future business direction of the organization through the use of supporter data and the current and anticipated processes surrounding it. Our data management systems will ensure that GPSEA is well informed about all existing and potential audiences that we communicate with. In order to do this, the position will investigate those audiences both qualitatively and quantitatively by carrying out expert data analysis, by working with our inhouse database team and by commissioning suppliers where necessary.
The Regional Database Manager will manage and coach the regional database team through the direct line management of the current two direct reports.
This position is managed by the Fundraising Director but demands a high degree of autonomy as a specialist in the field. The nature of the work is such that the incumbent must be inquisitive about all business areas of fundraising, understand the strategic direction of GPSEA and proactively seek audience insights and analysis that will continually inform and push the boundaries of these strategies.
The post will be required to travel across the region in order to form relationships with the fundraising offices and staff and to understand firsthand the markets we operate in and the audiences that have potential to support the organization. There may also be opportunities for travel to Greenpeace global skill shares and to meet with specialists from other NROs.
Key Duties
1. Database Development
Following the commissioning of a new database (Universe) on the Salesforce platform in February 2015, there is a need to continue developing the system to take advantage of its full potential:
Universe Project Lead for GPSEA and main point of communication with the Greenpeace International (GPI) Universe steering committee
Oversee the creation of new database systems and processes that meet current needs and anticipate the future needs of the GPSEA fundraising program
Ensure that all key users are fully trained on operating the new database
Work with staff in the Program Department to ensure that the system provides for the needs of all data users
2. Database Integration
Ensure effective integration between the new database and any other databases, including:
GPSEA websites
External data entry or analysis agencies
Finance systems
Program Department
3. Line Management
Line manage the database team (currently 2 FTE)
Provide coaching and support to ensure that the database team produce high quality work
Carry out regular management and review meetings
Set clear and achievable yearly and monthly objectives
Identify relevant training and development needs and work with HR to identify effective Ways of providing development support
4. Budget Management
Develop and manage the regional database budget. Ensure that expenditure is monitored regularly and variances reported
5. Strategic Planning, Development and Support
Create a strategy for the development of supporter intelligence and use it to inform all other strategic fundraising areas
Active member of the Fundraising Management Team
Full involvement in the strategic planning process and input into all key strategic plans that require data insights and intelligence
Remain up to date on all fundraising strategies and how supporter intelligence can underpin these strategies
Support the database team in the creation of a database marketing and analysis strategy
Proactive and continual development of audience and marketplace insights that help to inform and stretch the fundraising strategies
Oversee the creation of strong, accurate and user friendly planning models to aid the planning process
Act as advisor and consultant to Fundraising Managers during the planning process
6. Supporter Intelligence and Analysis
Provide insightful and cutting edge intelligence and analysis to grow and develop the fundraising programs
Continual development of marketplace and audience understanding through research and analysis
Work with the database team to create a supporter segmentation in order to help develop more effective fundraising to these groups
Produce strong and insightful analytical tools to monitor and evaluate supporters and inform the fundraising teams on their short and long term value, performance and other defined key performance indicators
Identification of other analytical tools or suppliers that would add value to our supporter intelligence
7. Ensure The Database Team Delivers a Quality Data Service to the Organisation
Responsible for ensuring that the database team acts as a database and analytical service centre for the fundraising unit, ensuring the smooth running of fundraising appeals, database management and banking systems.
Ensure strong database processes and systems are in place and being run efficiently so that the fundraising programs operate effectively and in a timely way
Develop the team’s ability to prepare and present data analysis, insights and recommendations in a user friendly and understandable way
Cultivate a strong sense of customer service within the database function and provide internal clients with a quality data experience
8. General Duties
From time to time in order to meet organisational and fundraising priorities you will be required to perform other duties as directed by the Fundraising Director.