Job The experience an individual acquires about a business and, perhaps more importantly, about the networks, sources of supply and markets. Is often the wellspring for new ventures. One estimate has it that as much as 85% of new business start-ups occur from this base.
Hobbies The avocation one has can lead to an expanded business.
Casual Observation an individual may visit an exhibition or daily life experience may illuminate a new need.
Deliberate Search patent searches often prompt notions or ideas for new innovations, particularly from those individuals who are inventive: attends trade shows and conventions, reads newsletters and trade publications, and watches trends.