Although in-situ conservation is increasingly considered an efficient way of conserving plant genetic
resources, little is known about the incentives and constraints that govern conservation decisions among
small farm holders in developing countries. Using a choice experiment approach, we investigated Ethiopian
farmers' crop variety preferences, estimated the mean willingness to pay for each crop variety attribute, and
identified household-specific and institutional factors that governed the preferences. We found that
environmental adaptability and yield stability are important attributes for farmers' choice of crop varieties.
Farmers are willing to forego some extra income or yield to obtain a more stable and environmentally
adaptable crop variety. Among other things, household resource endowments (particularly land holdings
and livestock ownership), years of farming experience, and contact with extension services are the major
factors causing household heterogeneity of crop variety preferences. Based on our experimental results, we
derived important policy implications for on-farm conservation, breeding priority setting, and improved
variety adoption in Ethiopia.
Although in-situ conservation is increasingly considered an efficient way of conserving plant geneticresources, little is known about the incentives and constraints that govern conservation decisions amongsmall farm holders in developing countries. Using a choice experiment approach, we investigated Ethiopianfarmers' crop variety preferences, estimated the mean willingness to pay for each crop variety attribute, andidentified household-specific and institutional factors that governed the preferences. We found thatenvironmental adaptability and yield stability are important attributes for farmers' choice of crop varieties.Farmers are willing to forego some extra income or yield to obtain a more stable and environmentallyadaptable crop variety. Among other things, household resource endowments (particularly land holdingsand livestock ownership), years of farming experience, and contact with extension services are the majorfactors causing household heterogeneity of crop variety preferences. Based on our experimental results, wederived important policy implications for on-farm conservation, breeding priority setting, and improvedvariety adoption in Ethiopia.
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