One of the more stressful aspects of starting a new job is the thought of entering the unknown. Although conditions at a previous organization may have made you leave—such as lack of upward mobility—at least the conditions were familiar. Starting a new job is frightening. You may wonder if you made the right choice. Having the CEO present from day one, addressing you as a new employees, helps allay those fears. The CEO’s first responsibility is to welcome new employees aboard and talk to them about what a good job choice they made. In fact, this segment of new-employee orientation can be likened to a school pep rally. The CEO is in a position to inspire new employees by talking about what it is like to work for the organization. In addition, the CEO can begin to discuss what really matters in the company—an indoctrination to the organizations culture.